With SteelHouse Slingshot, Advertisers Can Customize Their Websites For Visitors Who Saw Their Ads

With a new feature called Slingshot, marketing tech startup SteelHouse wants advertisers to look beyond the click. President and CEO Mark Douglas told me that he's trying to tackle the problem of "viewthroughs" ? people who see an ad and, even though they don't click on it, are prompted to visit the advertiser's website.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/FhZMkBYBUD8/

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